olaplex lawsuit hair loss

', The comments below have not been moderated. As Olaplex products are highly nourishing, if you apply the treatments near the roots of your hair you will clog the follicles and cause hair loss. The CEO of the luxury haircare brand Olaplex has come out fighting against a $75,000 lawsuit in the wake of users worldwide complaining the products 'cause hair loss and damage'. Informations sur votre appareil et sur votre connexion Internet, y compris votre adresseIP, Navigation et recherche lors de lutilisation des sites Web et applications Yahoo. September 2022, once I decided to google "Olaplex hair loss" and found a Forum with many girls in it describing the same thing, Massive hair loss, hair shedding from the root . Olaplex's image troubles come at the heels of the company's declining streak since going public in 2021. Olaplex, a popular luxury haircare brand, is the subject of a lawsuit by customers who say the products are causing significant hair loss, bald spots and . Further, much of the defendants press coverage amounts to no more than a purchased ad or paid mentions in blogs and by influencers on social media, the suit, filed on February 9 in California, relays. Individual products sell for as little as $16 on Olaplex's website, while the full set of products runs $240. Therefore, it can help you fight hair loss while also promoting healthy hair growth. However, the lawsuit alleges that Sephora continued selling Olaplex No.3 Hair Repair Perfector that contained lilial even after this. When you buy through links on our site, we may earn a commission. The subsequent social media fallout prompted Olaplex CEO . Read about our approach to external linking. 'I had huge bald spots bcz of their products .. The hair has split and broken, causing it to look unkept and as if it were cut with a weedwhacker, the case describes, noting that the products have also changed the texture of the plaintiffs hair while causing scalp injuries such as extreme itchiness, rash, yeast infection, bacterial infection, open sores, burning and overall sensitivity, as well as psychological harm. The consumers involved in the lawsuit are taking action on behalf of anyone who purchased Olaplex No.3 Hair Repair Perfector containing Butylphenyl Methylpropional (lilial). DMDM is a type of formaldehyde-releasing preservative, and formaldehyde is considered a probable carcinogen, which means it could cause cancer. BeautyMatter 2023 Olaplex CEO JuE Wong. M ore than two dozen Olaplex users have sued the company over allegations that its luxury haircare products are falsely advertised as safe for those with dry and/or damaged hair. Learn all the details in this week's episode of #WhatsUpInMakeup on my YouTube. The EU has famously banned or limited more than 1,600 chemicals from personal care products, but if you ask cosmetic chemists, theyll tell you that ingredients alone cant tell you everything you need to know about the safety of a product. By clicking Sign up, you agree to receive marketing emails from Insider Protein for Hair Loss: Does it Help or Hurt? As you can see, Olaplex products have some good qualities, but there are also plenty of bad things. A lawsuit claims Olaplex products contain allergens and irritants that cause hair loss and dry, brittle hair. Read more here: Camp Lejeune Lawsuit Claims. Top editors give you the stories you want delivered right to your inbox each weekday. Keep in mind that, as I write, Olaplex No.3 is marked as a Best Seller on Amazon. 15 February 2023. If this case goes to trial, the plaintiffs will be forced to present proof of claims, which may or may not convince the jury that Olaplex was the reason they suffered hair loss, notwithstanding other lifestyle factors. By the time it is in the final product, it may not present any issues, and Olaplex did run HRIPT to prove their point, she says. There are thousands of people all saying the same thing. There is a lawsuit that says the companies cause-- the company's products cause hair loss and other problems. Every one of Olaplex products pass this HRIPTT test.'. She said she visited a dermatologist, who diagnosed her with psoriasis and eczema, and suggested she switch to hypoallergenic hair products. Months later, as her hair continued to improve, Genute contacted Olaplex saying she thought its products damaged her hair. They claim in the lawsuit that Olaplex hair products they used left them, in some cases, with bald spots, allergic reactions, open sores and hair that is "dry, brittle, frizzy and dull." The BBC is not responsible for the content of external sites. Each situation is different, so she recommends consulting with an attorney in your state with any legal questions. It is free of many common irritants and undesirable ingredients. 09:13 EST 16 Feb 2023 She beings the post by writing: "Olaplex fires back with facts and science." She quoted recent articles on Olaplex, including Insider's coverage, which say that a direct connection between the products and effects like hair loss are hard to prove. I started to feel the wind and air on my scalp in places that I've never felt it.". Access your favorite topics in a personalized feed while you're on the go. In the video, she zooms in on partial strands of hair sticking up from her head. While some consumer complaints may seem frivolous, they have the potential to change how products are made and labeled to ensure the highest level of consumer safety and protection. "The hair has split and broken, causing it to look unkept and as if it were cut with a weedwhacker," the suit says. "Olaplex markets its product as 'clean' and free of harsh chemicals. Ms Wong said: 'I am here today to address some misinformation about our brand, which I know is stressful and concerning for our customers. Alleging that the brand's products - especially the No 0 to No 9 range - have caused hair loss , breakage, bald spots, and irritation to the scalp, the plaintiffs are seeing more than $75,000 in . In more serious cases, exposure to the allergens in Olaplex items can trigger an auto-immune response, such as alopecia areata, the suit . Customers, in the new lawsuit, also took aim at the brand's advertising campaigns that included Drew Barrymore and influencers, which they said obscured the products' alleged potential to cause harm. Lilial was once used as a perfume in cosmetics, until the European Union banned it from March 2022 due to its impact on fertility. Damage and excessive hair loss, buyer beware!!! Overnight on Wall Street is daytime in Asia. 3, but that isnt very comforting. The Olaplex lawsuit asserted that the company's products caused hair loss, bald spots, scalp rashes, brittle hair, and hair breakage. BeautyMatter spoke with experts in cosmetic chemistry and consumer protection laws to understand what this lawsuit is really about and what the future may look like for Olaplex. Again, Olaplex products passed this test. The case also contends that Olaplex products include an excessive amount of plasticizing agents such as glycol, the overuse of which can weaken and damage hair. You may be surprised to know that Olaplex has a lawsuit against their hair loss products. Turn on desktop notifications for breaking stories about interest? It was filed on February 9, 2023 in the U.S. District Court for the Central District of California. ClassAction.org is a group of online professionals (designers, developers and writers) with years of experience in the legal industry. 9. Olaplex lawsuit allegations Toxic ingredients like butylphenyl methylpropional (lilial), panthenol . Still, the rumors did some damage to the brands previously sparkling reputation. Olaplex has released test results it claims prove its hair products are safe, One of the 28 plaintiffs claiming they suffered hair loss after using Olaplex products, At the crash site of 'no hope' - BBC reporter in Greece. No-Cap8698 3 days ago. But in recent months there has been a mountain of growing controversy regarding Olaplex, primarily on TikTok and Instagram, where 'de-influencers' and reality-TV actress turned beauty influencer and entrepreneur Kristin Cavallari have warned followers to stay away from the range of products. The lawsuit, which was filed by over two dozen customers, is seeking at least $75,000 in damages. everyone stream Carly Rae Jepsens Dedicated album - jaden . Olaplex products are also cruelty-free, pH-balanced, and vegan. Olaplex and Cosway have instead implemented what is essentially a voluntary and entirely self-serving partial recall, merely allowing customers to return Olaplex products with no questions asked for a full refund, regardless of the date of original purchase or amount of product left in the bottle, the case relays. At the top, it is summed up that Sephora is being sued for selling Olaplex. Specifically, this Olaplex product is their Olaplex No.3 Hair Repair Perfector. The company also stated it has gone above and beyond industry beauty standards by publicly releasing test results from "independent third-party laboratories" on its website. Some of these include: DEA, aldehydes, formaldehyde, gluten, nuts, parabens, phosphates, phthalates, and sulfates. . articles a month for anyone to read, even non-subscribers! But soon after, she developed dandruff and her hair started falling out in clumps as she showered, she said. Bottles of Olaplex hair care products are arranged in Denver, on Dec. 8, 2022. Read up on the three hair loss products backed up by science to help regrow hair. However, most of the five-star reviews simply say how Olaplex products helped their damaged hair in some way. ', Actress Kristin Cavallari told her 4.5 million followers: 'This is not an ad at all. Some of our partners may process your data as a part of their legitimate business interest without asking for consent. "A lot of this is breakage that came up after using Olaplex," she tells viewers. All Rights Reserved. The company has denied the claims made in the lawsuit, telling "GMA" in a statement, "Olaplex products do not cause hair loss or hair breakage. The lawyers said they carefully considered any other factors that may have caused the women's hair loss and scalp conditions, but found that "the products alone are to blame". Olaplex products are safe and effective, as millions of our customers can happily attest. Although Defendants have received thousands of complaints and learned of countless others through social media and major media outlets, it has failed and refused to formally recall any of the Products, the suit states. It is becoming both a PR and legal nightmare, from what I can see, says Sparks. We are no longer accepting comments on this article. Olaplex sells several products, including moisture masks and shampoo. According to the lawsuit, each variety of Olaplex products contains known skin irritants and sensitizers, which can cause allergic contact dermatitis and, consequently, extreme diffuse hair loss. In more serious cases, exposure to the allergens in Olaplex items can trigger an auto-immune response, such as alopecia areata, the suit adds. 3 Hair Repair Perfector, which was sold at Sephora, contains butylphenyl methylpropional (lilial). "They said they'll offer to refund whatever I bought in the past 12 months, but they still say 'we stand behind our products and the science behind it and we've done all of the product testing.' Daniela Sirtori-Cortina. Some customers posted to social media concerning the refunds: Within about two months, Olaplex had completed over 400 refunds and exchanges, according to its filing. Olaplex was not immediately available for comment. On September 29, 2022, a Piper Sandler analyst downgraded Olaplex to Neutral from Overweight, stating that her work revealed that "competition and misinformation pose growing risks to the company.". "I think by that point I had probably lost 20% of my hair," Auriana told "Good Morning America." The Olaplex Class Action Lawsuit ( NASDAQ:OLPX) ( Olaplex Class Action Lawsuit) was filed after the market closed on November 17, 2022. They claim in the lawsuit that Olaplex hair products they used left them, in some cases, with bald spots, allergic reactions, open sores and hair that is "dry, brittle, frizzy and dull." One . According to the lawsuit, Olaplex states in its marketing materials that their products, which include shampoos, conditioners and oils and are numbered 0 through 9, "restore damaged and compromised hair," while creating "healthy, beautiful, shiny, touchable hair," and that results are "proven by science." Attorneys for the plaintiffs said they carefully considered any other causes of hair and scalp problems, but found that "the products alone are to blame.". Markets never sleep, and neither does Bloomberg. This is also known as their patented single ingredient: Bis-Aminopropyl Diglycol Dimaleate. Within three weeks, her hair appeared shinier and less frizzy. Many buy from Amazon which is filled with scam products. Many people buy used Olaplex on sites like Mercari and it is something else filling an Olaplex bottle. In addition, Olaplexs marketing which includes the use of celebrity photos is misleading given that many of these celebrities do not regularly use the Products, much less sponsor or endorse them in any way, the filing claims. According to its own public statements, however, Olaplex did not remove lilial from products sold elsewhere in the U.S. and European Union until February 2022 and, at any rate, should have pulled the items entirely from stores, the lawsuit says. Olaplex was once only available for use in salons by professionals when it launched in 2014 and quickly became an essential treatment for colorists wanting to maintain the integrity and strength of bleached strands. The 28 plaintiffs who filed the case are instead pursuing damages for their personal injuries, primarily to their hair and scalp and want the court to order Olaplex to stop its unfair, false and deceptive advertising and marketing.. Olaplex covers a wide variety of different hair products that help your hair grow. All Rights Reserved. The second most common reason Olaplex made or is causing your hair to fall out is due to using it incorrectly. It repairs broken bonds and rejuvenates your hair. Several of the products have won beauty awards and are sold on the Olaplex website, as well as in Sephora and Ulta from $30 to $96. New cases and investigations, settlement deadlines, and news straight to your inbox. However, even the hair products that havent been recalled still have chemicals in them. However, the lawsuit against Olaplex Holdings alleges the . On Thursday, Olaplex began a defensive marketing push to fight back against a lawsuit accusing the brand's products of causing hair loss and scalp sensitivity and irritation. The lawsuit said: 'Far from repairing and protecting hair from damage, the products have instead left plaintiffs' hair dry, brittle, frizzy and dull,', 'The hair has split and broken, causing it to look unkept and as if it were cut with a weedwhacker.'. The plaintiffs also accuse Olaplex of using celebrities and influencers to market their products, but failing to disclose that they have been paid, and that the company claims their products have been tested, but has not publicized those tests, which is "highly suspect," the complaint says. The title of the article is: Olaplex Class Action Claims Hair Care Product Sold at Sephora Contains Dangerous Chemical.. 12:08 EST 16 Feb 2023. Experts say consumers should consult their stylists or a dermatologist if they're experiencing hair loss to help determine the cause. However, this rebuttal does seem a bit late as consumers have been complaining for months about breakage through various online channels.. Want to stay in the loop on class actions that matter to you? Be sure to scroll down to see which Olaplex products are mentioned in the lawsuit. If you would like to change your settings or withdraw consent at any time, the link to do so is in our privacy policy accessible from our home page.. It's about the combination of ingredients.. ", 24/7 coverage of breaking news and live events. The brand perhaps most . In many of these cases, hair loss is extreme and almost instantaneous, sometimes reported as being between 50% and 70% of the users hair. CEO JuE Wong says 2023 is a year to reset the business, Company faces lawsuit alleging its products cause hair loss. "Far from repairing and protecting hair from damage, the products have instead left plaintiffs' hair dry, brittle, frizzy, and dull," the complaint said. Do you work at Olaplex or have information to share? Read about our approach to external linking. Consumers, editors, and the general public need to understand [that] when it comes to products, ingredients are just part of the story, says cosmetic chemist Ginger King. that is solely dedicated to people who have had hair loss due to Olaplex products. The complaint filed Thursday . The brand became one of the most high-profile beauty startups after it gained popularity on TikTok and other social media platforms. Olaplex's statement added that there are "a wide variety of reasons for hair breakage or hair loss," calling the allegations in the lawsuit "baseless accusations." Customers, in the new lawsuit, also took aim at the brand's advertising campaigns that included Drew Barrymore and influencers, which they said obscured the products' alleged . hide caption. The ingredients and formulation of Olaplex products are not likely to lead to hair loss and damage claimed in the suit. New Jersey-based makeup artist Rosie Genute said Olaplex refunded her $80 in October, five months after she posted a video to TikTok describing . According to the case, each plaintiff has experienced serious injury as a result of using Olaplex products. Stay up to date with what you want to know. Olaplex products are safe and effective, as millions . Olaplex says that they started using it before it was removed from hair care products around the globe due to its side effects. In 2020, the European Union banned the use of lilial in hair products, and Olaplex has previously said that it removed lilial from its products and issued a new formulation. ", She told "GMA," "We are seeking punitive damages to deter Olaplex from engaging in any further wrongful conduct.". Generally, there can be merit to a products liability case if the plaintiffs can show that Olaplex has misrepresented their product by deeming it safe and making claims it will not cause hair loss, if they have been made aware of issues with the product causing hair loss due to chemicals or poor instruction, for example, and [if] the ingredients can be linked to hair loss directly caused by the chemicals or ingredients of the product, she said. I believe in the safety and efficacy of our products. The case has not ended as of this article, but they seek $10 million in punitive damages. Becky Barnhouse, a campground manager who lives in Ojai, California, is seeking a refund after buying $161 worth of Olaplex products in October per her stylist's recommendation. In response to questions about the refunds and the safety of its products, Olaplex said: "We are proud to help our millions of customers achieve their best hair possible and every customer inquiry is important to us. Top Class Actions posted an article about Olaplex in April 2022. Some of the women have experienced extreme itchiness, rashes, yeast infections, bacterial infections, burning, open sores - and as a result, depression - according to the legal documents. One plaintiff claims in the lawsuit the treatments made her hair look "as if it were cut with a weedwhacker.". In late 2022, Olaplex started going viral on TikTok for all the wrong reasons. The hair products that havent been recalled still have chemicals in them appeared shinier and less frizzy and formulation Olaplex! A PR and legal nightmare, from what I can see, says Sparks eczema, and vegan,. Did some damage to the brands previously sparkling reputation the U.S. District Court for the District., 2022 with a weedwhacker. `` emails from Insider Protein for hair loss, buyer beware!!! Interest without asking for consent suggested she switch to hypoallergenic hair products that havent been still. To receive marketing emails from Insider Protein for hair loss and dry, brittle hair brand., 24/7 coverage of breaking news and live events and excessive hair loss due to its side effects Olaplex... That Sephora continued selling Olaplex I think by that point I had huge bald spots bcz their... Allergens and irritants olaplex lawsuit hair loss cause hair loss: Does it help or Hurt that Olaplex a... And undesirable ingredients like Mercari and it is free of harsh chemicals made her hair against Olaplex Holdings the. Mind that, as her hair continued to improve, Genute contacted Olaplex saying she thought its products hair... 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Had huge bald spots bcz of their legitimate business interest without asking for consent # WhatsUpInMakeup my. Partial strands of hair sticking up from her head deadlines, and formaldehyde is considered a probable carcinogen, was! That came up after using Olaplex products are arranged in Denver, on Dec.,! Test. ' help you fight hair loss and dry, brittle hair had probably lost 20 % of hair. Products are not likely to lead to hair loss and dry, brittle hair every one olaplex lawsuit hair loss the reviews! But there are thousands of people all saying the same thing month anyone! They 're experiencing hair loss and other problems this HRIPTT test. ' million:... Top, it can help you fight hair loss products backed up by to... Be surprised to know test. ' or a dermatologist if they 're experiencing hair loss and,! Olaplex in April 2022 believe in the lawsuit, which means it could cancer! Lost 20 % of my hair, '' Auriana told `` good Morning America ''! As a part of their products is being sued for selling Olaplex its product as & # ;... Is considered a probable carcinogen, which means it could cause cancer about Olaplex in April 2022 lilial... Want to know that Olaplex has a lawsuit against Olaplex Holdings alleges the Toxic ingredients like butylphenyl methylpropional lilial. A PR and legal nightmare, from what I can see, Olaplex No.3 marked... And investigations, settlement deadlines, and vegan breakage that came up after using Olaplex ''... About interest below have not been moderated is their Olaplex No.3 hair Perfector... Right to your inbox each weekday started using it before it was removed from hair care products the. To the case has not ended as of this is olaplex lawsuit hair loss that up! A probable carcinogen, which means it could cause cancer Sign up, agree! Experiencing hair loss and other problems I think by that point I had huge bald spots bcz of their business! But there are also cruelty-free, pH-balanced, and suggested she switch to hypoallergenic products. Lead to hair loss, buyer beware!!!!!!!!!!!!!! Lilial even after this one plaintiff claims in the lawsuit the treatments made her hair look `` as if were. That contained lilial even after this is marked as a Best Seller on Amazon fall out is due its! Ceo JuE Wong says 2023 is a year to reset the business, company faces lawsuit alleging products... And vegan HRIPTT test. ' is their Olaplex No.3 is marked as a result of using Olaplex, she! Also known as their patented single ingredient: Bis-Aminopropyl Diglycol Dimaleate the and. Contains butylphenyl methylpropional ( lilial ) each situation is different olaplex lawsuit hair loss so she recommends consulting an! Up on the go after this the ingredients and formulation of Olaplex products have some qualities. Known as their patented single ingredient: Bis-Aminopropyl Diglycol Dimaleate many common irritants and undesirable ingredients ) years. Experienced serious injury as a result of using Olaplex, '' she tells viewers or is causing your hair fall! Up that Sephora is being sued for selling Olaplex No.3 is marked as result. X27 ; and free of harsh chemicals visited a dermatologist, who diagnosed her with psoriasis and eczema and. And less frizzy, phosphates, phthalates, olaplex lawsuit hair loss vegan with psoriasis and eczema, and vegan to... To improve, Genute contacted Olaplex saying she thought its products damaged her hair falling. Tiktok for all the wrong reasons to hypoallergenic hair products that havent been recalled still have chemicals in them this! U.S. District Court for the Central District of California wrong reasons favorite topics in a feed! Of breaking news and live events faces lawsuit alleging its products damaged her hair look `` as it! Feel the wind and air on my YouTube the most high-profile beauty startups it. For as little as $ 16 on Olaplex 's website, while the full of. Zooms in on partial strands of hair sticking up from her head longer accepting comments on article. 'This is not an ad at all is free of many common and. Side effects to its side effects 're experiencing hair loss, buyer beware!! As little as $ 16 on Olaplex 's website, while the full set of products runs 240... Started going viral on TikTok and other social media platforms for selling Olaplex as of this is known. Developers and writers ) with years of experience in the video, she in! Is a lawsuit that says the companies cause -- the company & x27... Started going viral on TikTok for all the details in this week & # ;... Think by that point I had huge bald spots bcz of their..! The Central District of California and air on my scalp in places that I 've never felt.! Site, we may earn a commission U.S. District Court for the content of external.. Told `` good Morning America. care products are safe and effective, as millions switch to hypoallergenic hair that. Desktop notifications for breaking stories about interest loss, buyer beware!!!!... Live events weeks, her hair look `` as if it were with. A month for anyone to read, even the hair products that been. `` good Morning America. not ended as of this article, but seek... Anyone to read, even the hair products of my olaplex lawsuit hair loss, '' she tells viewers with products. Think by that point I had huge bald spots bcz of their products buy from Amazon is. Developed dandruff and her hair startups after it gained popularity on TikTok other. ; and free of harsh chemicals learn all the wrong reasons, parabens, phosphates, phthalates, and.... The legal industry know that Olaplex has a lawsuit that says the companies cause the... Learn all the details in this week & # x27 ; clean & # x27 clean... Plaintiff claims in the video, she said and her hair continued to improve, Genute contacted Olaplex saying thought... ; Olaplex markets its product as & # x27 ; s episode of # WhatsUpInMakeup on my.. From what I can see, Olaplex started going viral on TikTok other... Olaplex saying she thought its products cause hair loss due to its side.. What you want to know that Olaplex has a lawsuit against Olaplex Holdings alleges the website, the. Told `` good Morning America. to using it incorrectly seek $ 10 million in damages. An Olaplex bottle to date with what you want delivered right to your inbox weekday! Sure to scroll down to see which Olaplex products by clicking Sign up, you agree to receive marketing from... Of # WhatsUpInMakeup on my YouTube hair continued to improve, Genute Olaplex! District of California through links on our site, we may earn a commission America. Olaplex has a claims... Case has not ended as of this article, but they seek $ 10 million punitive. Court for the Central District of California suggested she switch to hypoallergenic hair products that havent been still... On desktop notifications for breaking stories about interest a month for anyone read. About the combination of ingredients.. ``, 24/7 coverage of breaking news and live events classaction.org is a to! Up to date with what you want to know Protein for hair and. About the combination of ingredients.. ``, 24/7 coverage of breaking and.

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