is emirates strategy sustainable why

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It also has a fuel efficiency programme that helps reduce unnecessary fuel burn through the use of a fuel . It also prioritizes suppliers that can demonstrate ethical and sustainable practices while delivering good value and quality. Its success can be attributed to its intelligent management, a geographically convenient location, and support from both local and international governments. But with the aging fleets, Emirates will have to either face difficulty in pleasing its customers with an outdated technology or spend a fortune on new fleets to maintain customer experience. The airline operates across more than 140 destinations in six continents, with over 3600 flights every week. Full details of our fuel efficiency, emissions and noise performance can be viewed in the Emirates Group Environmental Reports. 1. It has learntfrom the mistakes done by the Emirates and has tried to imitate the same to improve its quality and to be one of the best airlines in the world at the age of 10. Lastly, our refurbished London office features LED lighting, upgraded air conditioning, and a more efficient use of floor space, resulting in a reduction of 60% in electricity consumption. Qatar, being one of the major oil sources in the gulf has allowed Qatar airways to enjoy similar facilities as its competitors. We firmly support the four-pillar strategy to reduce emissions developed by our industry body the International Air Transport Association (IATA). Introducing a robust fuel monitoring system and advanced data analytics, which has resulted in reduction of discretionary fuel uplift from crews and dispatchers. 2023 The Emirates Group. As part of our effort to save gas emissions, our fleet is being reduced while maintaining a lighter profile and using new air traffic control software. Branding and sponsorship 4. For details on how we use your information, please see our privacy policy. In the upcoming future Emirates airlines will face strong challenges with global aviation. The hub created by the government of Dubai with an infusion of huge investment gave Emirates more reasons to increase its fleets. Representing about 5 per cent of Dubais total land area, this is the biggest piece of land which Dubai has dedicated to a single project. Strong growth and world class infrastructure 2. The case emphasizes how Emirates capitalized on its location-a small city-state strategically located to reach of the world population in a flight of less than eight hours-to build a fast-growing and profitable hub-based business model. Copyright 2023 by Ictsd. Our customers, staff and regulators are increasingly conscious about the environment and greenhouse gas emissions. The main issue in the presented research is the United Arab Emirates' foreign aid commitment, the development of its brand, and its position in international relations. Emirates is an industry bellwether for aircraft purchases, having purchased a whopping 200 aircrafts in 2013 alone. What Do You Need To Know About The Law Regarding Wrongful Death In The State Of Texas? Additionally, we use a water*saving procedure by routinely washing our aircraft with a small amount of a cleaning agent applied by cloth. Today, even though a greater number of population are in Emirates reach, a majority of those population is still under the middle-class level. A continuous investment in new products, services, and technology by Emirates ensures that it keeps loyal customers and makes it easier for new ones to become customers. Aviation is one of the most important contributors to global economic and social development particularly in the developing world. The leadership in the organisation were able to capitalize on this initial funding by the Dubai Royal Family and flew out of Dubai with just two aircrafts, leased Boeing 737 and an Airbus 300 B4 from the Pakistan International Airlines. Meet & Greet Opens an external link in a new tab, Eurail Opens an external link in a new tab, Media centre Opens an external link in a new tab, Careers Opens an external link in a new tab, The Emirates Airline Foundation Opens an external link in a new tab, Skywards Exclusives Opens an external link in a new tab, COVID-19 information and disrupted travel, the Emirates Group's Environmental Policy. Emirates introduces eco-friendly blankets made from recycled plastic bottles. 2023 The Emirates Group. Highly priced tickets compared to competitors 2. As of last year, the airline invested $22 million in installing and operating in-flight connectivity systems on its fleet, which are now 70 percent WiFi based. Due to the lower operation cost, Emirates was able to pass the benefits on to the customers which many of its competitors couldn't afford to. Global alliances and partnerships, 1. Chairman's message Please click here for more information. Once airborne, our flight crew take advantage of opportunities to save fuel and emissions where practicable and supported by air traffic control. As far as environmental tourism goes, Virgin Atlantic is one of the leaders; theyve won accolades for several years for being environmentally friendly. what are airlines doing to be more sustainable? These efforts have been ongoing since 2003, and the airline has also been working with IATA to extend this routing system across the world as a standard operating procedure where possible. In addition to using more ecofriendly materials for the aircraft itself (such as carbon fibre seats), you can also use them to make magazines lighter, replace beverage carts (making them lighter), and remove in-flight telephone booths. All of these measures help to save fuel and emissions, as well as to cut down on noise. focused on one strategy but is rather open to change. Increasing Income: In the Middle Eastern regions (UAE), where most of the Emirates man force comes from have showed major improvement in its growth. 10 Ways to Lead a Healthier Lifestyle in 2022. Who Is the Founder of Serum and How Did it Start? Dubais position on the Arabian Peninsula placed it at the nexus of global transit routes, a strategic location between Europe, Oceania, Asia, and Africa. what are the strengths of emirates airlines? Emirates enjoy the low price of fuel and also the low cost labour in this region, which is more than just convenient for an Airline operator. It also prioritizes suppliers that can demonstrate ethical and sustainable practices while delivering good value and quality. Aircraft weight management Emirates continuously reviews its inflight product and cabin environment to reduce aircraft weight (and thereby fuel burn) without compromising on customer experience. Well-maintained aircraft contribute to efficient flight operations too. Leadership at Emirates is considered as an influential and democratic. Amazing as always, gave her a week to finish a big assignment and came through way ahead of time. strategy and people, helping clients navigate a dynamic environment through four global businesses. All of our aircraft are fully compliant with the International Civil Aviation Organisations (ICAO) Chapter 4 noise standards (this excludes a small number of wet-leased freighters) and meet the applicable ICAO engine emission standards. In the upcoming financial year, the budget is estimated at $1 billion ($6 billion). Moving its cockpit crew entirely to electronic flight bags which saves weight from the traditional flight bags, and also helps its pilots perform flight management tasks more easily and efficiently with less paper. Emirates policy of investing in the most modern, eco-efficient technology available means we have one of the youngest fleets in the industry. What Is Emirates Strategy? Question: With reference to the HBS case study of Emirates Airline: Connecting the Unconnected. It will also encourage the development of a commercially-viable supply chain for sustainable aviation fuel (SAF) and conduct trials of, and purchasing, electric and hybrid ground equipment and vehicles to replace diesel-fuelled equipment. The Emirates' strategy is very much sustainable. Designed with green buildings principles, the resort was built to minimise energy and water consumption, with features such as heat pumps, solar panels and passive ventilation systems. Their combined initiatives are saving more than 2,850 MWh of electricity a year. Getting more customers is the main goal. Etihad has also shaped its airlines to be the cheaper of the two in many of the common destinations, taking away Emirates customers. The DAC Guidelines on Strategies for Sustainable Developmentaim to provide guidance for development co-operation agencies in their efforts to assist developing countries towards sustainable development. Emirates relied on only three types of aircraft, because of which planes could be deployed onto existing routes to supply much more easily to match the demand. Helping & empowering business owners for over 15 years, helping them to understand how to protect own interests, build bridges to amplify joint ventures, adapting new business practices and solutions. The Dubai government further facilitated incoming tourist flows by eliminating the majority of visa requirements and launching marketing campaigns. some airlines are doing this through reducing weight on the aircraft. Local government support 3. Though, Emirates was not able to change this face of its primary hub, the Government of Dubai invested a huge amount of money to change the global view of Dubai. 14. Using their low-cost strategy, Emirates Airline is managing its capacity. While some nations such as the UAE, the US and the Netherlands have open skies agreements with other nations permitting unrestricted access to their markets by any foreign carrier, many countries continue to regulate the level of access. Emirates Engineering ensures that our aircraft are performing at their optimum level at all times. The Information Technology department implemented a Think Before You Print campaign, which achieved a 33% drop in print volumes in just eight months, saving millions of sheets of paper and over 2 million kWh of electricity. The Positioning1: The location is a strategic one A well-oiled hub centred in a major catchment area. The company has maintained a world class flight operation as well as introduced cheaper long haul flights that are highly profitable. Retrieved from http://studymoose.com/the-emirates-airlines-success-essay. A geographic & psychographic segmentation strategy has worked for Emirates in order to create offers that are more relevant for target audiences. It also utilizes a dry wash technique to clean its aircraft which saves 11 million litres of water annually, and keeps the aircraft cleaner for longer. Dont know where to start? A total of 269 aircraft will be operated by Emirates, making the company the worlds second largest operator after er, is the worlds largest operator of the Airbus A380 and Boeing 777 family of aircraft. The scale of the airlines operations means that even a small change can make a big positive impact with low carbon footprint. Woman single-handedly takes on BA and wins, EasyJet pilot does 360-degree turn so passengers can see the Northern Lights, Emirates promotes its sustainable operations, Dubai Expo 2020 aiming for sustainability, Going green - climate offsetting proves difficult to sell, To see our latest subscription offers for Business Traveller editions worldwide, click on the Subscribe & Save link below, actively supported fragile habitats since 1999. Sustainability in operations Please click here for more information. Consequently, EKFCs carbon dioxide emission will decrease by three million kilogram annually the equivalent of the annual electricity use of 518 family homes. As part of our regular cleanouts, we also apply clothic cleaners with a small amount of cleaning agent for a water*saving dry wash procedure. The study's purpose is to find an answer to a research question, specifically, what is the UAE foreign aid role and significance for the Soft Power Strategy implementation and the Sustainable Development Goals? It says there are between 50,000 to 60,000 items on each Emirates flight, from the food served, to the toiletries, safety equipment and bed linen. Undertaken in a given period of time on the one hand by each component of the system and also on the other hand by each component. Answer:Yes, the Emirate's strategy is sustainable. The implementation ofidle reverse thrust on landing, instead of switching the engines into reverse thrust. Emirates will have to position itself to manage this nasty situation, since most of its passengers cannot afford to be delayed in reaching the hub. Typically for an airline this means having a modern and efficient fleet, and Emirates has this, with an average age of fleet in 2020-21 of 7.3 years. Following the success of Al Maha and the DDCR, in 2009 Emirates opened the Emirates One & Only Wolgan Valley, a conservation-based resort which occupies one per cent of a 2,800 hectare nature reserve in the Greater Blue Mountains World Heritage Area. It also standardized the customer experience. what are the strengths of emirates airlines? Introducing a robust fuel monitoring system and advanced data analytics, which has resulted in reduction of discretionary fuel uplift from crews and dispatchers. Emirates lower operating cost, and the premium services had brought huge profitability to the company, but Etihad by dropping down the premium services one-step below has been successful in attracting more customers at a lower price tag. Role of the Dubai government has been exponential in building the Emirates Brand. It has not just increased its fleet size, but has also held stakes8 in many major airlines around the world such as Alitalia, Air Serbia and Jet Airways. 1. The strategy followed enables the company to; 1. Its tea supplier, Dilmah Tea, has achieved carbon neutrality, ensuring that the tea options served in all cabin classes are sustainable. If case of the former option, Emirates determined whether to add new service to an existing route or to swap out a services existing plane with a larger and newer craft. Emirates has committed to environmentally-responsible operations through the Emirates Groups Environmental Policy, which is communicated internally and externally to staff, customers and all stakeholders. Expert Answer Emirates airline is a relatively new airline with a flat organizational structure and maintains a lean workforcew which reduces the overhead costs considerably. This became the foundation for theDubai Desert Conservation Reserve (DDCR), which was created in 2003 and expanded the protected land area to 225 square kilometres. The Emirates Airlines success has been the continuity of its management team, many of whom have been with the airline since its start of the company. And with jet fuel comprising one of our largest areas of expenditure, fuel efficiency is essential to every part of the business. 12 Steps to Clear Safari Browser Cache on Mac, Vaccine Waitlist Dr. B Helped Millions: Heres How. We can link its success to the leadership of the company and to the Dubai Governments support. Location2: The Dubai benefited from several inherent strategic advantages as a hub city. We look forward to the development of biofuels that are technically safe, cost competitive, and truly sustainable, with a viable supply chain in place from feedstock to the aircraft. It is written by Juan Alcacer, John Clayton and deals with topics in areas such as Strategy & Execution. Customer Service: In an industry characterized by decreased service amenities and increased discomfort to improve bottom lines, part of Emirates appeal to many passengers was its emphasis on a premium service experience. Etihad Airways: Emirates has enjoyed the subsidised fuel offered by the UAE region. Based in Dubai, the company is a subsidiary of the Emirates Group, a government-owned corporation. Sustainable practices are an integral part of the Emirates groups corporate vision that results in the sustainable development of the company. The new Terminal had become a new face of the Emirates airlines and one more reason for the customer to fly Emirates. This procedure saves thousands of litres of water each wash, and having a clean aircraft exterior helps to reduce fuel consumption and emissions by making the aircraft lighter and more aerodynamic. This has so far saved 95 million bottles from landfill. what are airlines doing to be more sustainable? In addition, the Middle airline sector plays a smart role in developing a world-class airline services, such as Emirates Group, with above average profitability4 & Qatar Airways, which has a five-star Skytrax ranking14. Designed with green buildings principles, the resort was built to minimise energy and water consumption, with features such as heat pumps, solar panels and passive ventilation systems. what is the competitive advantage of emirates airlines? There are a few ways that the Emirates have a competitive advantage over other competitors, and the most important one starts with their hub. Copyright 2023 by Ictsd. All Rights Reserved. Working with air traffic management providers to develop protocols that enhance operational efficiency. It helped create a strong pull that attracted business and leisure tourists alike. ecently, on May 20th 2014, the Air French KLM announced their results showing record losses. This has helped make the airline successful because of its intelligent management, geographical location, and government support. The strategy of alliance between two struggling airlines is yet to prove its success. In 2000, however, the carrier briefly considered joining . On carbon emissions, the airline says that as well as the above efficiency measures, it supports the development and introduction of the Carbon Offsetting and Reduction Scheme for International Aviation (CORSIA) through the International Civil Aviation Organization (ICAO). The aviation industry recognises that, although its responsible for less than 2% of global carbon dioxide emissions from human activity, it must be committed to growing sustainably and reducing growth of its emissions. The airline has also had economy class blankets made from recycled plastic bottles since 2017. The major contribution on each of the below mentioned fields has taken the airline and the aviation industry, far from where it started. Specifically, Emirates targets creating a longhaul hub in Dubai, one that links the world, such as through a cross-connectivity zone in Abu Dhabi. Even retired aircraft fittings can be reused. The sustainability imperative seems driven by a realization of the global business community: a firm's purpose beyond profit and its codependency on other firms, organizations and individuals in the ecosystems in which it operates represent significant forces in maintaining long-term profitability. Smart cities depend on data to deal with economic and social challenges and achieve . Power BI monday.com Integration in 4 easy steps, A Comprehensive Guide to Digital Transformation in Finance, Amazing Services Provided by a Locksmith You Need to Know. On carbon emissions, the airline says that as well as the above efficiency measures, it supports the development and introduction of the, It will also encourage the development of a commercially-viable supply chain for, As yet, the airline has not released details of this, saying only The airline continues to explore partnership opportunities in the few destinations on its network where SAF is being made available, and is reviewing longer-term prospects for technologies such as power-to-liquid fuels.. The government maintained a strict arms-length financial relationship with the airline through its holding company, the Investment Corporation of Dubai (ICD). The Emirates Flight Catering solar rooftop power plant has 8,112 individual solar panels and is expected to generate 4,195 megawatt-hours of electricity annually, allowing the company to reduce traditional energy consumption by 15 per cent across its laundry, food manufacturing and staff accommodation facilities. Emirates funds the DDCR, and sits on its management board. , Strategic decision to not be in an Alliance7: Emirates believed that the marketplace will be hindered when an airline will need a consensus from its Alliance partners. Its freight arm, Emirates SkyCargo, has adopted a zero tolerance policy on illegal wildlife trade which includes big cats, elephants, rhinos and pangolins, among other types of wildlife, and has implemented a complete ban on hunting trophies. One of the most important accomplishments of the Emirates Group was its first non-profitable year in more than three decades, with a $24 million annual loss. Pacific Sector: Emirates has been very successful in connecting eastern and western worlds. From 2018 onwards, the Emirates Group has combined its annual environmental reporting with its financial reporting, to provide business context to environmental performance. The airline is also actively involved in the fight against illegal wildlife trafficking and exploitation, and is a member of the United for Wildlife Transport Taskforce, and is also a partner of ROUTES (Reducing Opportunities for Unlawful Transport of Endangered Species). Emirates Engineering ensures that our aircraft are performing at their optimum level at all times. It is the major airline in the Middle East, and the national airline for Dubai unites Arabs emirates; it is a sub-subsidiary of Dubai Investment Company, through The Emirates Group. why is sustainability important to airline industry? Tourism packages offered events such as desert safaris, and the airline structured its bookings to allow short stopovers for little or no cost. Strategic Expansion: The strategic move of placing a planning department to forecast major growth regions and placed orders for the number of new planes it expected to use. Air Traffic: Dubais relative distance from congested European airspace meant that aviation traffic was minimal and that flights could connect at almost any time of the day, allowing for twenty-four-hour operations. This team is also using LED lights for aircraft cabin maintenance where they have the added advantage of being much cooler than the lights they replaced. Using geography and psychographics as platforms, the Emirates group wants to make its products more relevant for the target audience in order to earn more revenue. Emirates is promoting its sustainable operations, and highlighting its three core environmental initiatives. Our business units are constantly on the lookout for opportunities to reduce resource consumption, repurpose items, and recycle materials when they reach the end of their life all essential aspects of a circular economy. The airline has experienced the largest growth in the Asian airlines market. Some of the programmes initiatives include: Emirates has also invested in solar power systems to generate clean electricity at two of the airlines major facilities in the UAE Emirates Engine Maintenance Centre and Emirates Flight Catering. , geographical location, and highlighting its three core Environmental initiatives of discretionary fuel uplift from crews and dispatchers of. In all cabin classes are sustainable combined initiatives are saving more than 140 destinations in continents... By our industry body the international Air Transport Association ( IATA ) vision that results in the sustainable development the! Emirates introduces eco-friendly blankets made from recycled plastic bottles since 2017 are more relevant for target audiences landing instead. On Mac, Vaccine Waitlist Dr. B helped Millions: Heres How very sustainable... Announced their results showing record losses suppliers that can demonstrate ethical and sustainable practices while delivering good and! 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