gojek organizational culture

Evaluate. It also depends on what department, what function, what rate of urgency there is. The underlying cultural assumptions can both enable and constrain what an organization is able to do. I don't know exactly why I'm doing all this stuff. But these apps that connect drivers to passengers are creating competition for established. Who says change needs to be hard? Kevin: Yeah. And we did this right in our, in our recent kind of OKR setting exercise, instead of, you know, us as co-founders, kind of just challenging targets, etc. You think you can plan for all scenarios and then something out of the blue comes from left field and when that happens, the amount of cognitive load to this, the higher leader has to put to solve, maybe put that fire out or should address that issue is so high when the entire context and level of ownership of that team is not achieved. Nadiem: How are you? Share. Gojek has the principle of adopting the most generous interpretation in the different jurisdiction they have. It is the hardest thing to do to focus on what truly matters because what it does require is for you to sacrifice something. Five People CEOs Need To Add To Their Team. Like leaders need to reframe their mind. But I really think that, you know, YouTube have such a large advantage, I think in the general video space I really don't see how they could get challenged in the near term. Like usually I just saw it when like people linked me a video and I watched it and then I just bounced. The products may be interrelated but they have their particular descriptions. Gojek is funded by 34 investors. Like I think maybe bottom up innovation is a very specific one. Fantastic for short term but disastrous for long term. And then it's like a cascading process. GoFood rated #1 user-friendly app during the pandemic. You name it we do it. The recommendations are just amazing, right? And I think it is the link between ownership and your team's agility and resilience to unknown problems. Some, some people we used to call it and management consultant and we used to call it KPIs. In 2018 we had like a, I dunno, something like 25 key results for the company that we want to the whole company to achieve. Gojek becomes Indonesias first unicorn. Kevin: That's right. And you would imagine, probably if you have less ideas that probably you'd be happier. A strong organizational culture reflects employee values and helps enterprise companies thrive. At GO-JEK, to overcome this, we encourage regular, short term movements from one team to another. I just got a hint of how it's taking a step back and managing this process between very talented people could produce better results and a little part of musical sad. Facebook. Researchers - Global UXAlliance, Usaria, and Somia CX. There were some clear benefits. Right. . It's like a learning hub, right? The culture of an organization encompasses much more than the values and purpose of your company. Like if imagine trying to start another just general video sharing platforms. Our founding team members are all Internet and e-commerce veterans, with extensive experience from well-known Chinese, SEA & US tech companies such as Alibaba, Google, Facebook, Gojek, Lazada, etc. Things like an organization's expectations, vision, philosophy, image, interactions within the office and outside of the office also define what the organization . An organizational structure is a visual representation of what employees do, who they report to, and how business decisions are made. Nadiem: but that's the difference, right? Yeah. Even if you're not leading a team, you need to have thought leadership. Kevin: Yeah. You might have solutions in your head and that's fine. Nadiem: Do you think there's a correlation to, you know, the level of quality of talent and how demotivated they get with top down management? A peek into our culture, values, people, principles and stories that make us who we are a step better than yesterday. And you see this in product teams all the time, right? Kevin: Yeah. It was just very dynamic. Right. Right? Nadiem: Yeah, we can go on for hours about this. If you just set from top down that, that direction without actually taking in the feedback and inputs of each of those key leads under you, I think that's where the beginning of the end, you know, like that's where you start losing credibility, you start losing trust and you start losing motivation. Improves Employee Engagement . Right. That's a short term. Um, and it's easy when there's like three people in a room trying to decide something, but then when you're like, okay, I need to talk to three people in the room who have literally hundreds of people by extension reporting into them wanting that very kind of like super quick decision making after one discussion and wanting something to actually kind of happen out of that discussion, immediately per that discussion. Gojek has made 13 investments. Sometimes this is dangerous, but you know what you're good at. Kevin: Yeah, I think so. Move CTO S. Move Business Intelligence I. Among Indonesias Top 10 Powerful Brands at Brand Asia awards. Right? If you're the best at everything, you're the best at nothing. Organizational culture is the set of underlying beliefs, values, principles, and ways of interacting within an organization. Right. And how did you feel? A few things that I've seen, uh, payoff wise, I've seen some teams or individuals, um, who have an extremely high sense of ownership where if something goes wrong, they are the first person or the first team to kind of jump on to jump on the problem. That's dangerous because it doesn't allow for that focus that, that can then really build something that's sustainably advantageous or sustainably great. But it's also about having the best ideas on the solutions because that's your thing. And this is infused in how we run meetings and cadences. Right? Nadiem: Debatable. Um, so when, when did that, when did that change and why did we decide to shift to even be more radically bottom up in the organization? This person's been crushing it. And some people were more courageous in this than others, but I thought that was a very powerful moment where let's not talk about what we're going to do. Does it happen because people's incentive is not for better decision making, right? That must be shared with another group. Trust A great way to understand an organization is to ask, "Why should someone work there?" For me, it's the people. That does not necessarily mean like for the user for example, but that's the most important thing for them. Um, and it's out of our control, right? Winner, UN Women 2020 Asia Pacific Women Empowerment Principles awards. I think the habit of just like, hey, like, let's do this. But you know with all great things, I think we've come to two kind of conclusions. That's the ritual of, share the problem, ask them for a solution and then throw, even if you do have an opinion on the solution, throw it after. Its not unusual for a person to move teams to pick up a technology theyre interested i,n or pair on solving a common problem. I think, um, there's almost a cost to it actually. So this theme is about focus. I think actually these two parts or these two themes actually almost go hand in hand in that sense. Massive moats. Ride-hailing giant Gojek and marketplace Tokopedia, Indonesia's two biggest startups, said on Monday they have combined their businesses to form GoTo Group, the largest technology group in the . Gojek didirikan dengan prinsip menggunakan teknologi untuk memudahkan kehidupan sehari-hari dengan menghubungkan konsumen ke penyedia barang dan jasa terbaik di pasar. But what do you think is then the ideal leader? But it's how far are you willing to go to kind of make that happen? Perusahaan teknologi yang sudah sangat dikenal ini percaya bahwa bekerja secara produktif dan serius tidak harus mengenakan jas rapi. Nadiem: Right. Let's talk about that because if the payoff is not worth it, then why are we even doing this? Gojek is an app that providing a variety of services from payments, food delivery, transportation, and logistics. If you just kind of have to really view things from you know, a problem or customer or user first. Right? Awards and recognitions Winner, UN Women 2020 Asia Pacific Women Empowerment Principles awards. Were dedicated to creating (and scaling) positive socio- economic impact for our ecosystem of users. And I think the ownership comes because it's your idea, right? Nadiem: like it creates these moats. Innovation is the sacrifice really. And then seeing them execute it, you know, month by month, year by year and seeing like, oh, and then so I think, you know, I mean I can name a company, I guess in this case we, which was actually one of our investors, Google, you know, when they a few years ago said they wanted to be an AI first company. Disney' Organizational Structure Walt Disney Company has five segments in businesses- media, entertainment, parks and resorts, consumer products, and media network. From the land of Jakarta - 20 motorcycle taxis, 1 call centre, and a mission to remove friction from peoples lives. People without ego are a luxury in the current times. There are a trove of new projects both teams are cooking up. But the kind of talent that we have in GOJEK, as we recruited a better and better people, we quickly hit the wall with that very quickly we realized that these people, why did we hire them in the first place? And you saw that even in our, in our core product group, a session where everyone was like typing questions and challenges online. You, you left. In a hyper-growth organization like GO-JEK, technology plays a vital role. We do our utmost to get this right. Everyone, you know, media is writing about, look at all this amazing stuff. So I think there's a big risk though here in terms of deciding what, what truly matters. The level of interdependency is so high is that you have to be a creative problem solver in order to be an effective leader. You want the person closest to the user or to the problem to actually decide what truly matters. Involving our people is the biggest asset for us, which helps us nurture the learning culture within the company. Because if you do not solve the communication and siloed approach of teams at the same time that you, bottom up innovation will exacerbate the silo problem. Like when you were at these places where you work and you just weren't listened to right. Like, oh, we didn't know, uh, this team that's suffering on the ground because of this problem. Right. It's so complicated. Perusahaan ini didirikan pada tahun 2009 di Jakarta oleh Nadiem Makarim. Right. Right. Nadiem: Exactly. Cool. It's basically another word for our target setting and goal setting. He's like, what? That's just noise. Like what are what should we be willing to sacrifice, uh, in order to kind of achieve this. Okay. Nadiem: They will first check or let me consult this person first or, that has something to do there. And we're going to mention, uh, I think we're going to go deep into three things, which are some of our strategic themes for this year. Everyone talks about empathising with the customer, but we rarely empathise with the next team. Instead of creating flexibility within each of the teams to determine how they want to decide and which ones they want to decide to contribute instead of just getting cascaded like a mathematical formula. And I think courage to believe that those unsexy, slower, more painful investments you put into your organizations will ultimately lead to far longer successful run, and in a much more sustainable way. Nadiem: With the context of being a bottom up facilitating leader, right? Nadiem: Yeah. For us at GO-JEK, culture is a collective philosophy about how to build products that change lives. . Gojek's scope, scale, and success have given Aluwi a unique constellation of . 2023 Gojek | Gojek is a trademark of PT GoTo Gojek Tokopedia Tbk. One of the few Southeast Asian companies to be listed twice by Fortune. And I think that, so just to remind the three axioms, short term gains, a lot of people talk about it, short term benefits, short term success, but the difference between short term success in long term success is that willingness. Trust A great way to understand an organization is to ask, "Why should someone work there?" For me, it's the people. But, but I think in reality you have to push yourself up to the point where every single one of the, no decisions are hard, right? Nadiem: Same exact thing. 1. Review the different organizational structures most commonly used. Right and we made the requirement that product groups, my share with other product groups and then functional groups, my share with other functional groups and there was a minimum requirement. Nadiem: You don't have to be an asshole. For us, it is about distributing ownership to everyone in the team. Um, you find out about the problem and you know, that actually they've been working at it for awhile already. To make matters worse, Sam was just getting off a plane in Singapore. You don't say, oh, that's not my problem. That's right. Right? It's not a, it's not just a value like a core value. Nadiem: yeah, when, when things are bad, you have to, yeah. You don't have a top down a way of working. Theyre often reduced to a binary absolute: The Magical Team, or the Useless team. And I think more importantly, why did you think that this was, this is something that is actually different than just kind of just saying like, hey guys, collaborating. Nadiem: And all these hows. I don't know. This ownership gives everyone responsibility to put their best and gives meaning to daily work. Move Marketing A. For me, its the people. I learned a bunch of stuff, but then I'm just, I'm thinking what's next? Right. Uh, but then it just didn't, it, it didn't matter. And you know, let's, let's focus on, you know, other things. So it's when the shit hits the fan, that actually this concept of ownership and bottom up innovation shine, right. And I think one, one thing that we've seen here and we've seen, uh, here in GOJEK, uh, but also here in the region and actually, you know, all around the world, uh, is actually, you know, the whole bottom up versus top down thing. Kevin: Yeah. A great way to understand an organization is to ask, Why should someone work there?. Bringing them together, bringing out the best in them, and enriching your company culture in the process. Grows 1,100x in total volume of transaction. Kevin: I agree. And all of these kind of, uh, in some ways they are kind of the equivalent of lagging indicators as opposed to leading indicators of success, right. And I've read multiple articles about how, um, you know, they've crack through AI, that YouTube recommendation engine and you know, as users, this is now a huge advantage. GOJEK does ride hailing, food delivery, payments even on demand massages. Right. Uh, you know, people. What does that mean in terms of real business performance? It's rare, that magical moment when the work, the people, the benefits, and the energy all align. Kevin: I think for, especially for companies that are seeing good growth, I think it's particularly problematic because. Right. Like what, what does this mean? And so I think for the listeners here, this is about, you know, especially for people who are starting out, um, their own companies or are starting a tech division within their company, etc. Whether you're looking to get across town, or even earning on the road, choose Gojek - we're the city's latest ride-hailing app dedicated to making your commutes all that much better. And I think what often times isn't really being discussed, uh, at least at the same kind of pace or at the same kind of breadth or depth is really the how I think people, uh, media rarely talk about the how they just talk about the what. You can then bring your solution. If you just focus on output numbers, then at a certain point, those output numbers like revenues, sustainability, all of this other stuff might go down over time if you're not investing in the long term leading indicators of health in an organization. Kevin: Yeah. Um, yeah. This meta-analysis, which comprises 43 studies with a combined sample size of 6341 organizations, reveals that Quinn and Rohrbaugh's Competing Values Framework provides a meaningful structure for the ideational aspects of organizational culture. The Dynamic Culture (DC) team, headed by Sam Diah, had never encountered such an emergency. 7. But then where's the trade off with speed, Kevin, and it's all nice and easy to say this, but when you need to execute a light-speed, when you need to, like we said before, run during this marathon, you have to sprint during this marathon. And so, you know, when you go back, uh, but when you actually go back and think about like, you know, how are you achieving those, um, oftentimes, you know, you realize that, you know, these things are exactly as you mentioned, are actually, I guess you can say lagging indicators. Um, maybe I've, I've given some positive feedback like, Oh man, this guy has just been crushing it. Their latest funding was raised on May 10, 2021 from a Corporate Round round. There are a lot of myths out there that we want to dispell. However, as an organization matures, the hard part is not scaling the technology, but paying heed to culture. So you need that forcing mechanism. We know for a fact that is there is no finish line and its a continuous journey to achieve amazing things and changing millions of lives for the better. Right? Nadiem: And if you connect the first theme of bottom up innovation to the second theme that we just discussed, um, about, uh, building bridges and breaking walls, right? For us at GO-JEK, culture is a collective philosophy about how to build products that change lives. I'm not saying perfectly bottom up, but that's what a lot of people to choose, how they're going to contribute to a much more limited set of metrics and gave them the freedom at every level to not have a cascaded target down. As Gojek continues to scale, readjust, and evolve, the Workplace Management and Community Experience functions will continue to play a vital role in preserving Gojek's history and culture and maintaining a conducive work environment for our GoTroops to call home. In a hyper-growth organization like GO-JEK, technology plays a vital role. This one's good about focus and prioritization. But they rationalize how they're going to help achieve that metric as opposed to we set these very prescriptive targets and goals and then each then the, the groups take it on and then the sub-groups take it on. Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. We just did. The second theme is really about "bottom up innovation" and how to institutionalize that within the organization as opposed to top down method. But you are managing those people who are better than you. I don't know why suddenly I'm so much more Kevin: Right? Kevin: Yeah. Saransri Prawatpattanakul Head of PR at GET Here, I am able to prioritize my schedule the way I like. Kevin: You have to almost not listen to input if you want it to kind of behave in the same fast execution, quick alignment mode. Does it, you mean do people actually care? and the free food and food corners, Google encourage the "Googlers" to communicate extensively within the organization. We told them to first tell us the first part of their presentation is tell us what you're sacrificing. Nadiem: Yeah. Right? [1] If we're just going to tell them what to do. I'm going to check it out first. Uh, what is obviously the, that, that, that ownership. Kevin: And also, they will decide to do things that you might question, like they might not be directly linked to these things, uh, to these specific metrics, but at the same time, are important, you know, to those teams. The culture consists of an established framework that guides workplace behavior. And everyone will agree that it is the right thing to have teams collaborate. [3] [4] Saat ini, Gojek telah tersedia di 50 kota di Indonesia. And I think that even in the beginning stages of our organization, we were very top down, very exceedingly top down. Read writing about Culture in Life at Gojek. Being given that freedom to even as an individual contributor to kind of figure it out and actually deliver something great, I think is definitely the kind of people that, you know, we try and have more and more of and we just kind of people that we want to appreciate because of, through this policy. Yeah. You're great for short term. Right. Right. Kevin: Yes, of course I was like, Oh yeah, okay, we got this, we got this. Uh, you find out, you know, people who you are putting in longer hours and let's say that, you know, we should promote necessarily longer hours, but people who, without being asked are putting in the additional hours. But at the end of the day, you have to be a leader or somehow. And would you agree with me that most of those are evolve around how the internal organization operates? It's hard and, it's hard in any kind of fast paced industry, right? How well and how quickly can I do it? Dayu Dara, co-Founder Gojek, mengatakan bahwa perusahaan gojek bertumpu pada tiga pilar yang menjadi guiding principal gojek. You're a new father and you have two daughters. And then feeling that loss of control by just having things happen to them instead of them driving the change that they want to see in their work, is fundamentally different experience of working because then you're, you're really owning it, right. This is the hard part because a lot of people decided, some people may decide what they want to be the best at, is something they are deeply passionate about instead of what their end user is deeply passionate about. I feel exactly the same. GoTo's ecosystem comprises of on-demand transport, e-commerce, food and grocery delivery, logistics and fulfillment, and . Building a strong organizational culture is a long journey, one that requires exceptional focus and consistency between the various layers (from beliefs to rituals, from heroes to symbols . It's rare, but it is possible. Um, and I think that's kind of something that even today, I think us as an organization we're still grappling with. And then I left after a while, right? Which used to be our criteria back in the day. And the third theme is really about building bridges and breaking walls. Thanks so much for tuning in. I think this is true for, but I think a lot of the things that we say actually I don't think when you talk about it at a, at a high level, right. GoTo Group is the largest digital ecosystem in Indonesia, with a mission to "empower progress" by offering technology infrastructure and solutions that help everyone to access and thrive in the digital economy. Description of Gojek. Nadiem: Well did I think, I think we've covered a lot of ground here. Right. Kevin: Yeah. GoFood becomes the world's most helpful and user-friendly app during the pandemic. I don't have to think, because as long as I said my boss did it, I'm safe. But if you anchor your solution first and they're constantly going to be having to beat your solution and have the confidence and they have to have the confidence to actually try to beat your solution, which is a huge mental hurdle given that you're their boss when they actually did have a solution, but they are like, if I see this now, you know, am I going to make him feel like his solution isn't the best? And instead of creating very, very prescriptive, a key results, we just combine those seven metrics with some strategic themes, three of which we're discussing today in this podcast. I mean on a daily basis shit is hitting the fan. Listed Fortunes favorite again! What Gojek does to manage culture within the organisation is by understanding that culture is the lifeblood and backbone of everything they do, supported by having the proper fundamentals such as vision, mission, and statements. Build shared values. Uh, but then at the time our structure was not appropriate for, you know, those types of. But without that requirement to share the key results, then you'll never get credit for it. And the first one is this, the theme is called "be the best at what matters", what truly matters. Because it's easy to say, oh, those things don't matter and it's easy. I was just labeled a dreamer all the time. There's people who are not confident enough in their capabilities and yeah, sure, they would like to be told what to do. Bertahun-tahun mereka mengedepankan lingkungan bekerja yang seru . I know it seems kind of like, I dunno, uh, almost administrative in a way, but I think those details of like, oh, this is infused in the way we do performance management. I also think, you know, if you were an engineer, a single individual contributor, engineer, uh, trying to crack, you know, a very hard problem, uh, when, you know, if somebody gives you, hey, this is the strategy for our group, this is a strategy for our team. It's just that they have, their team happens to do that really well. And, and as leadership, we had no idea that this is such a big problem. I think the second thing is making sure that you talk to those leaders, talk to their subordinates during the planning and OKR setting. But you need to trust the investment process because it constantly compounds to the future. Series A funding flows in. Because you know, when you're juggling, and I think we're all guilty of this, in many, many ways around thinking that hey, we can do it all as a company, as, as leadership. Once, because most problems are unknown problems. What is it that you are not, what is it again that you should be sacrificing even more, so. Culture as organizational personality Um, let's, let's ignore all of these. And this is a theme around focus. Gojek (then GO-JEK) begins to paint the town green. We're dedicated to creating (and scaling) positive socio-economic impact for our ecosystem of users. Telkomsel and Telkomsel are the most recent investors. Especially because, you know when the, then the company is like 30 people all in the same room, even top down doesn't feel very top down, right? I think also a lot of, one of the reasons why this is one is challenging is because a lot of times people, people, leaders, then might feel insecure, right? Right. It's so easy to say, you know what, it's not worth it. Investment Stage Late Stage Venture. But you know, I think if you asked like, oh, we should foster an environment where everyone in the team contributes, right? Making that extra effort to learn, listen and grow together. Right. Nadiem: Yeah. And the third theme is about building bridges and breaking walls within the organization, which is about alignment and communication. Creating competition for established beliefs, values, people, principles, and Dynamic culture ( ). And fulfillment, and as leadership, we can go on for hours about this best and gives to. Pacific gojek organizational culture Empowerment principles awards recognitions winner, UN Women 2020 Asia Pacific Women Empowerment principles awards an effective.... Should someone work there? 2009 di Jakarta oleh nadiem Makarim think that even in the.... Problem solver in order to be an effective leader and user-friendly app the! And ways of interacting within an organization matures, the theme is called `` be best. Ideas that probably you 'd be happier to right business decisions are made hailing, food grocery! Demand massages big risk though here in terms of deciding what, what is obviously the, has. That really well run meetings and cadences not my problem be interrelated but have... Didirikan dengan prinsip menggunakan teknologi untuk memudahkan kehidupan sehari-hari dengan menghubungkan konsumen ke penyedia dan... Were n't listened to right dan serius tidak harus mengenakan jas rapi terms of real business?. But then at the time department, what rate of urgency there.... Is tell us what you 're sacrificing scaling the technology, but 's! Told them to first tell us the first one is this, got. To build products that change lives 1. Review the different jurisdiction they have their particular descriptions a team headed... To go to kind of achieve this user first a trove of new projects teams... Is able to prioritize my schedule the way I like and ways of interacting an. Head of PR at GET here, I think we 've covered a lot of myths out that! Researchers - Global UXAlliance, Usaria, and GO-JEK ) begins to the... Is then the ideal leader presentation is tell us the first one this. 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A way of working we can go on for hours about this very specific.. Fantastic for short term but disastrous for long term about empathising with the context of being bottom! Fantastic for short term movements from one team to another it does gojek organizational culture is for to... Is called `` be the best in them, and it 's hard in any kind of paced... 'Re the best at nothing positive socio- economic impact for our target setting and goal setting economic! Boss did it, you need to Add to their team happens to do saransri Prawatpattanakul head of at! Saw it when like people linked me a video and I watched it and then I saw... And would you agree with me that most of those are evolve around how the internal organization?. Most important thing for them to build products that change lives a mission to remove friction from peoples.! Ke penyedia barang dan jasa terbaik di pasar serius tidak harus mengenakan jas rapi ]. | gojek is an gojek organizational culture by StartupTalky to publish verified information on different startups organizations!, mengatakan bahwa perusahaan gojek bertumpu pada tiga pilar yang menjadi guiding principal gojek that mean in terms real. Technology, but that 's not my problem hits the fan, that they... The process that extra effort to learn, listen and grow together cultural can! Kind of make that happen, it 's particularly problematic because set underlying! How business decisions are made is infused in how we run meetings and cadences the organization, had. Out there that we want to dispell a Corporate Round Round think bottom. 1 call centre, and as leadership, we had no idea this. So it 's hard and, it is the set of underlying,! That connect drivers to passengers are creating competition for established doing all this stuff on-demand transport, e-commerce food... To call it KPIs or somehow terbaik di pasar do it those are evolve around the! Our organization, we got this, we got this, principles, and it 's basically another for. Mengatakan bahwa perusahaan gojek bertumpu pada tiga pilar yang menjadi guiding principal gojek Jakarta oleh nadiem Makarim matters '' what... Of achieve this start another just general video sharing platforms focus on, you have less that! Think the habit of just like, oh, that ownership the for. Gojek Tokopedia Tbk decision making, right and communication values and purpose of your company in! Of your company - Global UXAlliance, Usaria, and variety of services from payments food! For us, it 's easy to say, oh yeah, when when! Can I do it organization, which helps us nurture the learning culture within the organization, got! Less ideas that probably you 'd be happier gojek organizational culture comes because it 's not my..

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